How to Create a Newsletter That Motivates Donors to Give and Give Again: The Proven Formula for Success

Thursday, August 13, 2021 - 1:00pm to 2:30pm
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This webinar will give you all the steps -- from concept to writing, design, and printing -- for creating a direct-mail newsletter that will motivate your donors to give and keep on giving. 

Your presenter, Jeff Brooks, was one of the creators of the original “Domain Formula” that turned nonprofit newsletters from a cost center to a revenue generator.  Jeff is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money.

Jeff has created thousands of newsletters for nonprofit organizations across North America and Europe. He’ll show you the tested and proven best practices for newsletters that get results.

These newsletter tactics have been shown to raise money at a clip that sometimes exceeds direct mail appeals. Better yet, they significantly improve donor retention rates -- that’s the “Holy Grail” of successful fundraising programs!

These powerful newsletter tactics are based on hundreds of scientific tests -- no guesswork or consultant hype here! Just solid knowledge that gets the job done!

During This Nonprofit Webinar You Will Learn:

How to write the stories that capture your donors' hearts, donations, and long-term loyalty

  • What (almost) every newsletter story is about
  • The style and tone that work (and I can prove it)
  • The free online tool that helps turn you into a copywriting genius
  • The one thing not to omit from your newsletter, ever
  • How to write headlines that will make all your hard work pay off

How to package your newsletter for maximum impact

  • How to mail it so people will be glad to receive it
  • Winning (and losing) newsletter formats
  • The two ingredients that all successful newsletters include

How to choose images that tell the right story

How to design your newsletter so donors will read, comprehend, and be transformed by it

  • How to design for skimmers (that is, almost everyone)
  • How to make sure every word you write is fully readable
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