#GivingTuesdayNow encourages giving back to charities during pandemic

ALBUQUERQUE, N.M. (KRQE) – ‘Giving Tuesday’ — a movement normally held in November — is happening early this year. New Mexico non-profits that have been impacted by COVID-19 are asking for help now.

Giving Tuesday is normally celebrated the Tuesday after Thanksgiving. It gives people the chance to donate in the midst of their holiday shopping. The coronavirus, however, has brought the day a bit early this year, in the form of ‘Giving Tuesday Now.’

“Giving Tuesday Now is a special extra Giving Tuesday event. It’s a global day of giving and unity,” said Larry Alei, Interim Director for The Center for Nonprofit Excellence. “It’s kind of an emergency response to this unprecedented need caused by the COVID-19.”

New Mexico non-profits say they hope the community will give them much-needed support. Event-based fundraisers that are canceled or postponed are a big drop in funds for area charities. Many say they’re also seeing a rise in people reaching out for help.

Read and watch the full feature by Jami Seymore on KRQE.com.

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