This webinar will introduce participants to the importance and impact of online storytelling, as well as explain how to get storytelling started in their respective organizations. This webinar will also discuss the application of storytelling across social media, newsletters and web sites with helpful examples from organizations that are already using this approach.

After this webinar, you'll know how to:

• Define online storytelling, and describe what it might look like for an organization
• Take the first steps to creating a culture of storytelling in your organization
• Use your organization's stories across multiple channels, including social media, newsletters and web sites

Class Format:

The class will be conducted live via a combination of online and phone conferencing (i.e., "webinar"). The online conference will include a PowerPoint presentation and text chat capabilities.  Students will have opportunities to ask questions and interact with the instructor and other students via chat and teleconference.

We encourage all learners to bring other colleagues and co-workers to this training. There is no additional fee for multiple participants at the same location, as long as all individuals share the same phone and computer connection.

Instructor:

Michaela Hackner is a Senior Project Officer at Forum One Communications, where she leads strategy and web development projects for foundations, government, and non profit organizations. In her former life she was a web developer for the private sector, with a stint in humanitarian aid analysis, and a couple years overseas working for a women's micro-finance program in Cambodia and Kenya.

Shifting to a focus in international development related work in 2005, Michaela recognized the need for technology expertise within non-profit organizations - both in terms of marketing and communications purposes, and for the delivery of services to constituents/beneficiaries. Taking advantage of her varied background, Michaela seeks to make the internet and technology accessible for all non profits and their audiences as well as exploiting it for the good of humanity.