Social media has yet to become widely accepted by nonprofit leaders as a medium equal to or greater than traditional mail or email to engage, solicit or secure donors. This webinar will reframe social media as the driving vehicle behind online fundraising in the short-term, and, more importantly, as the future of nonprofit fundraising.

We will discuss up-to-date data on social media users by demographic characteristics, such as gender, age, ethnic group, social economic status, education level, and region. Then we’ll compare these data to current demographic profiles on nonprofit donors, and use it to forecast social media fundraising trends based on statistical analysis and anecdotal evidence from leaders in the donation processing industry.

In the second part of this webinar, we’ll dive into an overview of social media tools for nonprofit fundraising (e.g. Facebook Causes, ect.). Finally, we’ll take a look at live examples of how to use Facebook Ads, Google AdWords courtesy of Google Grants, and other emerging technologies that will help produce an evidence-based profile on prospective donors and how to find them in social media. Webinar participants will come away with an understanding of how to develop a compelling social media strategy that is built on fundraising and based on your existing donor database.

In this webinar, participants will learn

• Social media by the numbers: Who uses social media and how does it related to them
• Examples of nonprofits which successfully fundraised through social media
• How to develop a fundraising strategy that fully leverages the power of social media

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About the Presenter

Filiberto Gonzalez

Filiberto Gonzalez is founder and CEO of Social | Impact Consulting, LLC, a full-service consulting firm based in Los Angeles.

After a twelve-year career in the nonprofit sector as a social worker, community advocate, program administrator, grant writer, social media strategist, and development director, Filiberto launched Social | Impact Consulting in 2011 to harness the power of social media/new media for nonprofits. Social | Impact Consulting provides professional services in four areas: fundraising, social media strategy, community outreach, and research.

Filiberto has worked extensively on social media for social good initiatives since 2006. As a social media strategist, he has created high-touch experiences across many platforms, such as Facebook, Twitter, YouTube, Flickr, and mobile giving. His accomplishments in nonprofit fundraising include writing winning grant proposals that secured $1 million or more, cultivating and securing corporate partnerships, and launching a national fundraising campaign in print and social media. In addition, Filiberto has managed large-scale program evaluations for public and private agencies.

His professional experience also includes serving as director of Success By 6®, the early childhood initiative at United Way of Greater Los Angeles, where he organized community advisory boards in underserved communities throughout Los Angeles. He also served as director of a healthcare program at Garfield High School in East Los Angeles. In this capacity, Filiberto spearheaded the construction of a school-based, medical and dental clinic for uninsured students and their families.

Filiberto earned a Master of Social Work (MSW) from the University of Southern California, where he concentrated on the study of community, organization, planning, and administration, and a Bachelor of Arts degree in Chicano Studies from California State University, Northridge, where Filiberto was a student leader during tumultuous protests against anti-immigration and anti-Affirmative Action state propositions.