Using Measurement To Prove and Improve Social Results

Cost: 
$45.00
Date: 
Feb 13 2012 - 2:00pm - 3:00pm
Organization Name: 
CompassPoint
Event Topic: 
Marketing and Communications

Do you want your social media efforts to get results and have greater impact, but calculating gives you’re the collywobbles?   Here’s a  little secret: measurement doesn't have to be complicated or hard to do.   Good social media measurement is a reiterative process of strategy formation, implementation, measurement, and making changes.  It isn’t a report card !   This webinar covers the basics steps of putting a measurement strategy in place  and how to analyze and present your results.    It will include case studies, basic tips and tools for getting started with social media measurement based on Beth Kanter's forthcoming book, "Measuring the Networked Nonprofit" co-authored with KD Paine. 

This webinar is part of "Webinar Week" - you can subscribe to all the webinars for one low price - go to www.compasspoint.org/webinars for more information.  

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