Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers THEIR way.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Join this webinar to learn how to:

• Stay "need to know"
• Keep it short, simple and scannable
• Use links strategially
• Write for search engine optimization