Choosing the Right Communications Mix

Wed, 02/16/2011 - 11:00am - 12:00pm
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It doesn't make sense to communicate through only one channel.  These days, it often makes sense to not only consider email, direct mail, and websites as potential channels, but also social networking sites, blogs, online communities, and more.  Which channels make sense to communicate what kind of messages, or to encourage action?  What's actually working in what situations?  We'll provide a decision making structure to help you define what makes sense for you. 

By the end of the session, you will understand:
-The strengths and weaknesses of particular communication channels 
- Strategic communication mixes for common goals like fundraising, awareness building, and event publicity
- Key considerations in choosing the right mix for you

Conducted by Andrea Berry
Andrea oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.

Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.

Questions?  Email us at

Contact / Reservations
(207) 221-6134
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