Has your organization fallen into the trap of carrying out a routine plan for your annual campaign? Join us to consider how to spiff up your campaign materials to reengage donors. 

Learning Objectives

  • Learn 50+ practical ways to enhance results of donor mail campaigns from getting the envelope opened to creating powerful messages.
  • Understand the importance of acquisition versus renewal efforts.
  • Measure your donor campaign results against national trends.
  • Understand how changing your language will enhance campaign results.
  • Evaluate real examples of donor campaign letters.


This workshop will share 50+ best practices and practical ideas to enhance a nonprofit's traditional annual campaign, including a discussion of why people give and keep giving, ways to transform your language from asking to presenting opportunities, getting the envelope opened, and how to use the all-important You:Me Ratio.  

Participants will have an opportunity to review samples of direct mail appeals and share what works and doesn't. They will learn best practices in formatting, writing, and mailing appeals. They will learn the value of changing their language and using the You:Me ratio.



CFRE Credits

Participants can receive 3 CFRE credits for this training. Participants must ask for a CFRE certificate when they check-in on the day of the training. 


Executive Directors, development staff, board members


Jean Block is a nationally recognized trainer and consultant on nonprofit management, board development, and FUNdraising. She is the author of several nonprofit books and manuals, including The Invisible Yellow Line: Clarifying Board & Staff RolesFUNdraising! 180+ Great Ideas to Raise More MoneyThe ABCs of Building Better Boards, Fast FUNdraising Facts for Fame & Fortune, and The Nonprofit Guide to Social Enterprise. Jean's training is fast-paced, fun, and filled with practical ideas you can put to use immediately. Visit her website at www.jblockinc.com to learn more.

Guiding Practices for Nonprofits

  • Nonprofits must provide clear and accurate information about fundraising activities, including transparent communication regarding use of funds.

  • Nonprofits should ensure all donor solicitation materials accurately represent the mission and services of the organization.

The Guide is available as a free digital download at CNPENM.org/Guide. Hard copies of the Guide and Companion Workbook will be available for purchase at this training for $25 each with a credit card or check.

The Center for Nonprofit Excellence sometimes takes photos during our trainings to share on social media. If you prefer not to be photographed, please let us know in the Special Needs field when you register.  

September 12, 2019 9:00 AM   through   12:00 PM
Center for Nonprofit Excellence, United Way of Central New Mexico
2340 Alamo SE, 2nd Floor
Albuquerque, 87106
Phone: 505-247-3671
Registration $ 35.00