Building Your Nonprofit Brand

Are you new nonprofit looking to create your brand or a long-standing organization in need of a brand refresh? Join us to learn a four-step process for building a brand. 

Learning Objectives

  • Learn how to build the brand that will differentiate your nonprofit
  • Understand the discovery process to building the brand
  • Complete activities to conduct research on your brand and organization


This training provides a fun and engaging environment to learn a four-step process for building a brand. Participants will explore the philosophies of creating a brand name and go through activities to identify their organization's brand position. 




Communications Managers, communications staff, Executive Directors, Board of Directors interested in marketing


Kristelle Siarza is a digital communications and marketing specialist with over a decade of experience. In 2014, after 11 years in agencies and marketing/communications departments, she founded Siarza Social Digital, a 360 degree digital communications firm that pivots on innovation, curation and creativity. Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for the tech, tourism, hospitality, and B2B markets. Her social media and content strategies have helped clients generate millions of impressions and win local and national recognition. 

As a Filipino-American, she is one of Albuquerque's youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state.

Guiding Practices for Nonprofits

  • Nonprofits should establish and promote its brand both internally and externally to support and strengthen its reputation.
  • Nonprofits should unify branding, marketing and public relations efforts for consistent, persuasive messaging to target audiences. 
  • Nonprofits must adhere to laws regarding copyrights and trademarks. Use of photos from the internet without consent from the photographer and/or proper attribution could be an infringement on copyrighted material.
  • Nonprofits should adhere to the highest ethical and professional standards with regard to communications.
  • Nonprofits should send electronic communications that include the organization’s name and mailing address, valid “From” information and clear subject lines.

The Guide is available as a free digital download at Hard copies of the Guide and Companion Workbook will be available for purchase at this training for $25 each with a credit card or check.

The Center for Nonprofit Excellence often takes photos during our trainings to share on social media. If you prefer not to be photographed, please let us know in the Special Needs field when you register.  

March 5, 2019 9:00 AM   through   12:00 PM
Center for Nonprofit Excellence, United Way of Central New Mexico
2340 Alamo SE, 2nd Floor
Albuquerque, 87106
Phone: 505-247-3671
Registration $ 35.00

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