Special Events Fundraising

Is your organization maximizing your current special event fundraisers? Are you thinking about hosting your first special event? Join us to learn how to create a plan that will set your nonprofit on the right path for its next event. 

‚ÄčLearning Objectives

  • Learn the tools and strategies needed to create a special event development plan.
  • Review and understand the components of creating a successful special event fundraising committee.
  • Create engaging sponsor solicitation and recognition materials, including special event marketing collateral and sponsorship proposals.


Successful special events fundraising can not only generate new and increased revenue for organizations, they can also strengthen corporate partnerships, increase an organization's individual donor base, and build engaging volunteer relationships. 

In this session you'll learn how to create a special event development plan that includes competitive analysis, an income goal, sponsorship proposals, and additional event income streams. 



CFRE Credits

Participants can receive 3 CFRE credits for this training. Participants must ask for a CFRE certificate when they check-in on the day of the training. 


Development Directors and staff, Executive Directors, Event Coordinators


Suzanne Lawson is owner and Chief Consultant of SL Consulting, a nonprofit management firm focused on marketing & communications, strategic fundraising support, special event management, and strategic management for nonprofit organizations. Suzanne has a proven success record and has earned local and national recognition for her efforts. SL Consulting's projects include managing national and statewide events; providing fundraising training for staff and boards; initiating new organization branding; creating and implementing organization marketing campaigns; and more. She is a Certified Fund Raising Executive, a Fellow of the Robert Wood Johnson Foundation, and holds an MBA with a Marketing Concentration from UNM. 

Guiding Practices for Nonprofits

  • Nonprofits should adopt a fundraising plan that ensures diverse streams of funding to meet budgeted objectives.

  • Nonprofits should respect donors requests regarding recognition of their contributions and the handling of personal information (e.g., requests for anonymity, frequency, and method of communication).

  • Nonprofits should ensure all donor solicitation materials accurately represent the mission and services of the organization. 

The Guide is available as a free digital download at CNPENM.org/Guide. Hard copies of the Guide and Companion Workbook will be available for purchase at this training for $25 each with a credit card or check.

The Center for Nonprofit Excellence often takes photos during our trainings to share on social media. If you prefer not to be photographed, please let us know in the Special Needs field when you register.  

January 24, 2019 9:00 AM   through   12:00 PM
Center for Nonprofit Excellence, United Way of Central New Mexico
2340 Alamo SE, 2nd Floor
Albuquerque, 87106
Phone: 505-247-3671
Registration $ 35.00

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