The Secret of Raising More Money: Stewardship
Do you want to build stronger connections with your organization's donors? Join us to learn the fundamentals of donor stewardship.
- Understand the Donor Bill of Rights
- Learn the importance of donor stewardship
- Create a Donor Stewardship Plan
In today's fundraising landscape, where the donor retention rate is down to 45%, according to the Association of Fundraising Professionals, the art of donor stewardship is more important than ever in reaching your development goals. Those attending the training will understand the Essentials of Donor Stewardship:
- The Cost of Not Stewarding Your Donors
- Details Matter: Common Mistakes that are Hindering Your Fundraising Efforts
- Hints on How to Build Greater Connections with your Donors
- The Importance of a Donor Stewardship Program
Executive Directors, Development Directors, Data Managers, Board Members
Patti Ward, CFRE, is a consultant with over 25 years of experience working with nonprofits. As a Certified Fund Raising Executive, she has worked with all sizes of nonprofits in a variety of sectors, including faith-based, education, arts, health-related, and human services. She empowers nonprofits to deliver their mission in a bigger and better way, and has successfully assisted organizations in implementing capital and endowment campaigns ranging from $1 million to $8 million.
Guiding Practices for Nonprofits
- Nonprofits should ensure that all donor solicitation materials accurately represent the mission and services of the organization.
- Nonprofit leadership development employees should adhere to the Association of Fundraising Professionals' Code of Ethical Principles and Standards.
- Board of Directors should develop a clearly defined, written gift acceptance policy that defines conditions under which financial contributions or in-kind gifts would be declined for purposes outside the scope of the organization's mission.
- Nonprofits should have a system for consistent record keeping of all gifts received.
- Nonprofits should develop a system to ensure that funding restrictions are maintained.
- Nonprofits must spend funds in compliance with the conditions attached to that funding.
- Nonprofits must provide written acknowledgement to donors, upon their request, who make single contributions of $250 or more (monetary or in-kind).
- Nonprofits should acknowledge in-kind gifts of any value, not just the requirement for those valued at $250 or more.
- Nonprofits must provide written acknowledgement to donors who make "quid pro quo" contributions of $75 or more in which there is a donor benefit (e.g., a donor gives $100 in exchange for a concert ticket with a fair market value of $40).
- Nonprofits must not trade or sell contact information for any donor without prior permission from that donor.
- Nonprofits should respect donor requests regarding recognition of their contributions and the handling of personal information (e.g., requests for anonymity, frequency and method of communication).
The Guide is available as a free digital download at CNPENM.org/Guide. Hard copies of the Guide and Companion Workbook will be available for purchase at this training for $25 each with a credit card or check.
The Center for Nonprofit Excellence often takes photos during our trainings to share on social media. If you prefer not to be photographed, please let us know in the Special Needs field when you register.
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