Creating Culturally Inclusive Messaging
Historically, organization’s advertising and communications plans have neglected to incorporate members outside of the dominant culture, oftentimes leaving communities of color without any sense of personal connection with many of the organizations within their communities. In this session, participants will learn how to implement culturally responsive communications strategies and audience engagement to include diverse perspectives and experiences.
This session will include discussions, group work and other hands-on activities that will assist nonprofit organizations in developing messaging and branding that is reflective of diverse audiences. We will discuss strategies that illustrate a sincere understanding of various perspectives, experiences and ideologies and ways to connect that with your organization’s vision and mission. Whether it be verbiage used on social media, newsletter content or website images, this training will help ensure all discourse used - visual, written or spoken - is culturally sensitive and inclusive.
Key Learning Objectives
Understand common mistakes nonprofits make when developing communications plans.
Define and understand culturally inclusive messaging and branding.
Acquire the skills to implement culturally inclusive communications strategies in your organization’s branding and message development.
Level: All levels
Presenter: Dr. Brandale Mills Cox
Dr. Brandale Mills Cox is a researcher, communications professional and professor. She is founder and principal of Inclusive Market Research Group, a full-service research firm that specializes in inclusive and culturally sensitive market research, helping brands create communications strategies. In this role, Dr. Mills Cox has facilitated trainings covering inclusive communications strategies and has worked with organizations such as the Center for Nonprofit Excellence and NM Counts.
Dr. Mills Cox’s desire for positive social advocacy is reflected in many of her roles within the journalism, communication, public relations and event coordinating fields. Her passion for diverse representation is seen in her recently published book, “Black Women Filmmakers and Black Love on Screen” which offers a thorough examination of depictions of Black Love in films directed by Black women and the importance of diversity in Hollywood to create a more comprehensive representation of communities of color.
Dr. Mills Cox earned her Bachelors of Arts degree in Print Journalism from the University of New Mexico (Albuquerque, New Mexico), her Masters of Arts and Doctorate degree from Howard University (Washington, DC) in Mass Communications and Media Studies and Communication, Culture and Media Studies. She is an active member of Delta Sigma Theta Sorority, Inc. and currently lives in Albuquerque with her husband and their 10-month-old daughter.
*This training will take place virtually on zoom.