Communication & Marketing
Communication and marketing are necessary for raising awareness about an organization and its mission. Effective communication will promote your mission and connect you with your constituents, funders and other stakeholders.
Communication & Marketing Resources:
- Communication & Marketing Trainings
- Documents
- Websites
Documents
- Create a Communication Plan - toolkit by Energy Star
- Ten Steps to Stronger Nonprofit Communications - outline of communication strategy by Social Edge
- Using Social Media to Meet Nonprofit Goals: The Results of a Survey - report by Idealware
- The Networked Nonprofit - book by Beth Kanter and Allison Fine ($)
- The Nonprofit Social Media Decision Guide - a workbook to assist with evaluating appropriate social media channels for your organization by Idealware and Balance Interactive
- The Communications Toolkit - guide to communications for nonprofits by Cause Communications
Websites
- Beth's Blog - blog about nonprofits using Social Media to power change
- Charityhowto.com - social media webinars and training videos
- Blogging and social media policy - samply policy by About.com
- Internet and email policy - sample policy by About.com
- Change.org - grassroots advocacy petitions and tools
- Idealist - information on nonprofit careers, volunteering, events and resources
- Causes.com - create grassroots community causes and engage donors and volunteers
- Global Giving - fundraising site that gives nonprofits worldwide a change to raise money