Nonprofit Boot Camp: Advertising

Details
Start Date and Time: 
Saturday, February 23, 2019 - 9:00am
Cost: 
$95.00
Organization Name: 
UNM Continuing Education
Description
The class is designed to enhance your current plans and help nonprofits successfully advertise by designing a practical budget, developing realistic goals and creating an effective plan. This interactive workshop will include new strategies on how to prepare an annual advertising campaign and budget, create measurable outcomes, integrate traditional and non-traditional opportunities and utilize best practices. Students will explore how to determine target markets, create effective messaging including content-marketing, develop a checklist on how to design an ad, pursue alternative methods of advertising including cause-marketing, B2B, and learn how to purchase appropriate materials like business cards, brochures, rack cards, fliers, posters, e-mail, e-newsletters, outdoor, banners and digital ads. Materials and resources will be provided. 
 
To register, visit ce.unm.edu/nonprofit or call 505-277-0077.
Contact / Reservations
Location
1634 University Blvd NE MSC07 4030
Albuquerque
New Mexico
87131

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