Local Business + #GivingTuesdayNM.
Local businesses, large and small, like to be associated with good causes in their communities, and #GivingTuesday is a movement that they will want to be part of. Here are a range of ways they can get involved in your community’s #GivingTuesdayNM campaign.
Small businesses can support your campaign with creative giving, social media and marketing initiatives. Offering a range of participation options to small businesses will make it easy for them to get involved. Here is a menu of possibilities:
- Provide local restaurants and retailers with an electronic logo for your campaign that says something like, “Proud Supporter of [Name of #GivingTuesdayNM Campaign], and ask them to include it on the home page of their website.
- If you have even a small budget for marketing, many local merchants will proudly hang window clings or display point-of-purpose marketing cards or flyers.
- Create inserts for restaurants to include in check presenters.
- Ask merchants to follow you on your social channels (and follow them back!) so they can share your social marketing with their audiences.
- Invite local merchants to give a percent of sales from Small Business Saturday through #GivingTuesdayNM to a favorite nonprofit.
- Invite local merchants to donate to a community matching fund pool in exchange for marketing and recognition in your outreach activities
- Get creative. Creative ideas can generate media exposure and social marketing opportunities that can far outweigh their cost. Here are a few examples of creative merchant engagements from past #GivingTuesday campaigns:
- A Local French Bakery created a special macaron and gave 50% of the sales to a community matching fund pool
- A favorite pizza place created a special pizza and donated proceeds for a two week period to three of their favorite nonprofits
- A gym created a special workout and gave a percent of sales to a nonprofit
- Nonprofit partnered with merchants to provide “rewards” for their donors: Throughout #GivingTuesday, 12 different merchants gave a coupon to donors who made donations during a specified hour of the day.
- A local ice cream shop and granola maker teamed up to create a special flavor and donated the proceeds to marketing for #GivingTuesday.
- Waitresses in a restaurant donated their tips to a nonprofit and restaurant owner matched those donations.
Medium and Large Businesses
Medium and larger businesses often have HR efforts focused on supporting worthy initiatives in their local communities, and #GivingTuesdayNM is a powerful platform for company engagement. Here are a few ways:
- Companies can sponsor your local campaign in exchange for visibility through your marketing channels. They can provide financial support to cover the costs of marketing, giveaways, etc.
- Businesses can contribute to a #GivingTuesdayNM matching fund pool or challenge grant pool
- Businesses can sponsor an employee campaign where employees vote for their favorite charities on #GivingTuesdayNM and the company makes a gift.
- They can host a day of giving (like a jeans day) for company employees where employees give something to a charity on #GivingTuesdayNM in exchange for being able to wear jeans to work.
- Companies can organize volunteer activities on #GivingTuesdayNM and provide the time and encouragement for employees to volunteer for a local organization.
- They can include information about the community #GivingTuesdayNM campaign in company newsletters and intrawebs.
- Company Foundations can make grants on #GivingTuesdayNM
Are You Partnering with a Local Business?
We want to promote partnerships between New Mexico businesses and New Mexico nonprofits on #GivingTuesdayNM. Please let the Center for Nonprofit Excellence know when they are established.