Asking for a Major Gift

What You and Your Board Need to Know.

Effective fundraisers don’t sell the gift, they 'listen' the gift. In order to do so, you talk during the presentation for roughly 25 percent of the time, and the would-be donor talks for the balance. If you listen carefully enough, empathetically, you’ll know precisely the prospect’s needs and greatest passions. You’ll learn what size of gift to ask for and what will motivate the person to make that gift. Put the spotlight on the would-be donor and give her center stage.

Read all 8 tips in this Guide Star: Blog article written by Jerold Panas.

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