There is more power and leverage in one email subscriber than 100 Facebook likes or 50 Twitter followers if email marketing is done right. Problem is, 9 out of 10 nonprofits don’t do it right. In this educational session, Jay will share the secrets of email marketing geniuses, including:
- The 5 types of nonprofit emails.
- The anatomy of an email marketing campaign.
- 6 email marketing mistakes to avoid.
- 5 secrets of email marketing geniuses.
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 9 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends the majority of his time helping nonprofit organizations leverage their mission and deepen their impact.
Jay has been among the highest-ranking speakers at conferences all over the United States for two decades and has informed and educated thousands of nonprofit professionals with his empowering messages. His TEDx talk on company culture has more than 1 million views. A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.