We all know this intuitively—websites or flyers that are balanced, colorful, and visually interesting get more attention. But if you work at a small nonprofit, chances are you don’t have much money to spend on a graphic designer.
Fortunately, anyone can learn graphic design. Whether you’re already creating visuals for your nonprofit’s communications or are interested in taking this on and know nothing about it, we can help you gain the knowledge and skills you need to wow your followers with interesting and attractive designs.
Join us for a three-week course that will walk you through the fundamentals of design and show you how to get started with the right tools.
During this course you’ll:
- Learn about theories of line, shape, form, and space.
- Explore the theories behind why colors affect the way we think and feel.
- Discover the sneaky importance of typography.
- Review layout dos and don’ts.
- Learn a few basic tricks for using Adobe InDesign.
- Find out about low-cost alternatives to InDesign.
December 5, Session 1: The Elements of Design
We’ll begin by delving into the ideas behind good design. We’ll explore how designers use lines, shapes, form, and space as the basic tools for showing depth, movement, or other visual ideas. We’ll also spend time talking about the importance of color and how to use it to achieve the right effect. And we’ll lay out how typography can affect both what the viewer sees and feels within a design.
December 12, Session 2: Layout in Action
We’ll start out by talking through some basic principles of graphic layout. Then we’ll take it a step further and show you in real time a design being created—explaining the thinking and decisions being made during the process.
December 19, Session 3: Technology Tools
Adobe InDesign is the industry standard and is recommended for anyone creating designs that need to live on beyond the immediate moment. That’s why it’s important that we show you a few useful tricks for doing basic design work in InDesign. However, there are a number of alternatives that offer similar functionality and many simpler tools that are free and easy to use. We’ll spend some time reviewing those tools and discussing their strengths and weaknesses.