Everyone wants to be found. Your website is no exception. In this session we will share best practices of nonprofits that are experts at driving traffic to their websites and review the tools you should use to maximize your findability.
We will cover the basics of search engines, why they matter, the tools every nonprofit should use and outline the 6 steps to mastering SEO:
- Keyword research
- Website optimization
- Link building
- Fresh content
- Landing pages
About the Presenter
Jay Wilkinson is the founder and CEO of Firespring—a Nebraska-based Certified B Corporation. In 2016, Firespring was featured in Inc. Magazine as one of the Top 50 Places to Work in America and has been listed on the Inc. 5000 fastest growing companies 7 of the last 8 years. As a philanthropist, Jay has raised millions of dollars for nonprofits. He spends half of his time helping nonprofit organizations leverage their mission and deepen their impact.
Jay has been among the highest-ranking speakers at conferences all over the United States for two decades and has informed and educated thousands of nonprofit professionals with his empowering messages. His TEDx talk on company culture has more than 1 million views. A graduate of MIT’s Entrepreneurial Masters Program, Jay has appeared on CNN and other national news outlets discussing the important role nonprofits play in the U.S. economy.