Building a Solid Fundraising-Centric Mobile Website and App

Tuesday, June 26, 2012 - 1:00pm to 2:00pm
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Nonprofit Webinars

2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don’t have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.


  • Why its a must to have a mobile website/application
  • The difference in purpose of a mobile website vs. mobile application
  • Mobile fundraising best practices and tactics
  • Integrating your new mobile channel with traditional direct response initiatives to increase response rates


Margaux Pagán is director of strategic fundraising at DonorFuse, a consulting service specializing in fusing innovative technologies with strategic fundraising to help nonprofit organizations grow their mission. Her experience lies in direct response fundraising including DRTV, outbound telemarketing, mobile marketing, online, social media, and analytics. She also has been recognized as a Fundraising Star of 2011 by Fundraising Success Magazine Margaux Pagán holds a B.A. degree in Organizational Communications with a concentration in Integrated Marketing Communications from the University of Central Florida and anticipates acquiring a CFRE in 2012.

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