Communications Planning That Works: Getting Your Goals, Strategies, Objectives and Tactics Right in 2020

Tuesday, June 23, 2020 - 11:00am to Thursday, June 25, 2020 - 12:00pm
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Nonprofit Marketing Guide

A goal without a plan is just a wish...

Nonprofits have a lot of programmatic, fundraising, and marketing goals that are really just wishes – because there is no solid communications plan in place to make them a reality. It's time to change that.

If any of these situations sound familiar, this webinar is for you...

  • Your strategic plan has big lofty goals and super-specific tactics, but no real guidance in between on strategies or objectives that would help you make good decisions day to day. Or better yet, your strategic plan just says, “create a communications plan.”
  • You think you are doing all the right things, but you aren’t entirely sure why you are doing them or to what end.
  • Your communications team is just doing, doing, doing all the time, pounding out the content without any concrete goals, strategies, or objectives in place.
  • You know you are overworked, but you can’t clearly articulate why it is that you need a bigger team or budget.
  • You personally have a communications plan, but no one else at your nonprofit seems to understand why it matters.

During this two-part webinar series, we’ll give you the concepts and tools you need to lead conversations at your nonprofit that lead to meaningful and effective communications planning.

With these plans, you’ll go beyond just wishing and make some real progress!

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