Content Marketing Campaigns: How Good Content Can Attract Thousands of People to Your Cause is a two-part webinar series presented by Kivi Leroux Miller. You have two options to attend - sign up for just Part 1 for $119 or attend both webinars for $199.
Part 1 takes place Tuesday, March 19th at 1:00 p.m. Eastern (10:00 a.m. Pacific)
Part 2 takes place Thursday, March 21st, 1:00 p.m. Eastern (10:00 a.m. Pacific)
According to the 2019 Nonprofit Communications Trends Report, the most effective nonprofit communicators consider content marketing an essential strategy.
The problem? Most nonprofits aren’t actually doing content marketing. They are just making a lot of content, throwing it out to the world, and hoping something sticks. That approach doesn’t produce results.
Instead, real content marketing is about creating content that attracts people to you, rather than you having to push the content in front of them. And you can tell if it’s working or not!
There’s a big gap between the most effective nonprofits who consider themselves experts at content marketing and everyone else. This training will help you close that gap, positioning your organization to take full advantage of all that content marketing can do for your nonprofit.
In this brand-new two-part webinar series, you’ll learn about setting up and running content marketing campaigns that work to grow and engage your lists of supporters. And you’ll learn it from the person who wrote the book on nonprofit content marketing, literally.
What You’ll Take Away from the Webinars
After these webinars, you’ll know
The difference between content marketing and permission-based marketing, where they overlap, and where they differ
How to develop a content marketing strategy based on your specific goals and objectives
How to structure a content marketing campaign so that you get measurable results
How to develop multi-channel (e.g. email, social, blog, video, podcasting, etc.) content marketing campaigns and how to repurpose content between channels and between campaigns
How to integrate your content marketing campaigns with programmatic and fundraising goals and staff
Here are some of the types of content marketing campaigns you’ll learn about . . .
Email list building campaigns to grow your mailing list with the right kinds of people for your cause, including fun personality quizzes
Search engine optimization campaigns to bring more traffic to certain parts of your website
Campaigns to build trust and loyalty amongst your current participants, supporters, and influencers
Donor-centered content marketing campaigns designed to retain donors and grow giving
Content marketing for thought leadership to position your organization as a trusted authority
Service-oriented content marketing campaigns full of useful content that directly helps people
Eye-opening content marketing campaigns that bring awareness to important issues
What’s in Webinar #1 on Tuesday
Content Marketing Strategy Basics
During the first webinar, we’ll look at the content marketing strategy basics: why and how content marketing works, how to set your goals and objectives, how to develop multi-channel campaigns and repurpose content, and the most popular types of content marketing campaigns for nonprofits.
What’s in Webinar #2 on Thursday
Content Marketing Campaign Examples
During the second webinar, we’ll get into the details of how you can structure a variety of different content marketing campaigns, including both templates and real-world examples. We’ll also dive into how you measure the success of your content marketing strategies and how to adjust them over time to produce even better results.