Corporate Partnerships: How to Identify, Secure and Nurture Them

Thursday, July 25, 2019 - 11:00am to 12:30pm
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Though it might seem daunting, corporations can be a large part of any nonprofit’s fundraising strategy, and they can even provide other resources such as board members, volunteers, pro bono consulting and brand awareness. This webinar will demonstrate key strategies for building a successful corporate fundraising program. You’ll learn how to developing smart, strategic, and lasting relationships with businesses and major corporations while also learning how to identify and cultivate new corporate partners.

Please join Chris Martinez as he defines and simplifies how nonprofits should be approaching corporate relationships. Not only will you learn how to articulate what your organization can bring to a corporate partner, but you will also understand how to define needs and expectations of the partnership itself. From this webinar you will know how to construct a corporate development plan, build a case for partnership, propose a pilot, measure what matters, and provide proof of performance.

What You'll Learn

Just a sampling of what this webinar will cover:

  • Value Proposition and Partnerships

    • Learn how to articulate your mission to prospective partners

    • Learn how to demonstrate the value that your nonprofit brings to a corporate partner

    • Understand Corporate Social Responsibility (CSR) goals and how to make a case

  • Benefits of corporate partnerships

  • Preparing and mobilizing a team

  • Building a basic plan

  • Pilot projects

  • Successful meetings

  • Providing proof of performance

Your Conference Leader

Your conference leader for “Corporate Partnerships: How to Identify, Secure and Nurture Them” is Chris Martinez. Chris is executive director for the Cardinal Glennon Children’s Hospital Foundation and has served as a consultant, trainer and speaker for nonprofits throughout the U.S. Chris’ nonprofit experience spans 15 years and includes senior executive and leadership positions with healthcare, education, military and social services programs. Chris was an inaugural National Program Director for The Mission Continues, where he mobilized over 16,000 military and civilian veterans in community service across the country. Chris served as Chief Development Officer for a $100MM+ social services agency and managed multi-campus educational programs across state lines.

Chris has overseen over 1500 commercial and nonprofit events and has spoken alongside former Secretary of Education Arne Duncan, and president of the Target Foundation, Laysha Ward, and Georgetown University President John J. DeGioia, among others. Chris holds a master in International Business from Saint Louis University, certification in Nonprofit Administration from Georgetown University and certification in Business Management for nonprofit Leaders from Washington University in St. Louis. Each year Chris and his wife Megan lead their family of 5 in community service projects while on their annual summer vacation they call their “Vacation for Good” - volunteering in each city they stop.

Chris enjoys all kinds of sports, music, film and community events. Chris eats local, values results over activity, and is a firm believer in collective impact and social profit.

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