Cultivate Women Donors Now

Thursday, June 25, 2020 - 12:00pm to 1:15pm
Organization Name: 
Chronicle of Philanthropy

As your nonprofit responds to the crisis caused by the Covid-19 pandemic, one group of generous donors may offer a lifeline: women. Women are more likely than men to give to health care, communities, and families ― all areas critical to the response. Plus, women at all income levels are more generous than men at similar levels. How can you tap into the generosity of women especially during this crisis?

Join us for a 75-minute session at 2-3:15 PM ET to learn from the director of the UCLA Women’s Philanthropy program who will share real-world examples of the program’s fundraising communications ― including samples demonstrating how they’ve adapted their messaging during the crisis ― and explain to inspire a sense of community and greater giving. Plus, an expert in women’s philanthropy will share insights into what motivates women to give and how to cultivate them, and a prospect researcher will explain how to find wealthy women interested in your cause. 

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