Cultivating Donors in a Time of Crisis

Thursday, June 11, 2020 - 12:00pm to 1:30pm
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We cannot deny the reality that the coronavirus (COVID-19) crisis and associated economic fallout has had a tremendous impact on the nonprofit sector—from cancelled fundraisers and reduced giving from donors to painful staffing and budget cuts. But shifting your and your team’s mindset away from scarcity and fear towards abundance and possibility is the only way we are going to survive this time and emerge still able to serve our clients and fulfill our missions. This digital classroom will give you the tools to create opportunities for donors that will allow them to remain connected to your mission and inspired to give. You’ll additionally learn strategies for maintaining and growing your prospect pipeline.


Upon completion of this live, online training, you should be able to: 

  • Craft on-brand messages for individuals, corporations, or broader audiences that speak to the pain of the moment and the necessity of giving to your organization
  • Continue developing a pipeline of prospects despite the economic climate
  • Conceptualize innovative ideas for both socially distanced volunteer opportunities and fundraisers
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