Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals

Details
Date: 
Tuesday, March 17, 2020 - 11:00am to 12:30pm
Cost: 
$87.00
Organization Name: 
CharityHowTo
Event Topic: 
Description

70% of the success of direct mail appeals does not come from writing.

Direct mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before! 

Problem: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach. 

Solution: Join this webinar to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs. 

During This Nonprofit Webinar You Will Learn:

  • How to best segment your donors and prospects
  • How to design and produce appeals that fit your budget 
  • How to create the best ask amounts for your donors 
  • How to work with in-house resources as well as work with printers, mail houses, and others to get your appeals out the door 
  • How to measure results and return on investment 
  • How to create an overall direct mail plan for the year
  • How to match your thank you letter to fit your direct mail appeals
  • How to use email and social media to follow up your direct mail appeals, and more…  
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