Donor Stewardship that Tells a Story

Thursday, April 25, 2019 - 12:00pm to 1:00pm
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Storytelling and stewardship go hand in hand. They are also your organization's ticket to building a loyal, engaged donor community. 

There are lots of ways to steward donors and even more ways that you could tell stories. In this webinar, you're going to talk about the best ways to combine these strategies so that donors feel thanked, connected to their giving values, and understand their impact. We'll be sharing lots of inspiring, creative examples of storytelling and stewardship throughout the webinar.

Learning objectives:

  • 3 best practices for infusing storytelling into donor stewardship

  • Which elements of the story to emphasize

  • The types of stories that work best for stewardship

  • How to consistently use stories to thank donors

  • Examples of storytelling and stewardship in practice

About the presenter

Vanessa Chase Lockshin


Vanessa Chase Lockshin is consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa's approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs. 

Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies. 

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.

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