DonorBrain - How to Use Neuromarketing to Surprise and Delight Your Donors and Raise More Money

Wednesday, April 24, 2019 - 1:00pm to 2:30pm
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If you're like most nonprofits, engaging donors (retaining and acquiring) is a constant challenge. That's because getting attention, keeping supporters engaged, and ultimately asking for donations comes down to answering this simple question: what really makes your donors tick?

According to the latest brain science, the answers will surely surprise you. More importantly, neuromarketing will transform how effectively you communicate with your supporters.

This webinar will empower you with the strategies and methods from the emerging fields of neuroscience and neuromarketing. You'll learn essential neuromarketing, plus real-life examples of these strategies in action so you can boost fundraising results for your nonprofit.

You’ll learn:

  • How neuromarketing can increase donor acquisition and retention for your nonprofit - 3 case studies

  • Understanding the real reasons your donors give and what makes them give again

  • How to boost "fundraising hormones" with this simple but powerful storytelling framework

  • Happy stories vs. sad stories: How (and when) to use them to raise more money

  • How to convert more website visitors with proven neuromarketing strategies

  • How to influence prospective donors BEFORE the ask using neuromarketing strategies

  • How to influence prospective donors DURING the ask using neuromarketing strategies

  • How to use neuromarketing strategies to influence first-time donors to give again and again

  • How to write better email and social media copy and engage more supporters

  • How to use Persona theory to transform your social media strategy

  • What now? How to get started with neuromarketing: The plan for YOUR nonprofit

You’ll Also Get These BONUS Materials:

  1. Checklist: 10 simple but powerful neuromarketing strategies every nonprofit should start with

  2. Donor-centric marketing: Strategy and project templates for your next campaign (word & excel)

  3. Neuromarketing checklist for your website (word & excel)

  4. Neuromarketing checklist for email and social media  (word & excel)

  5. Webinar recording and slides


About Your Presenter:

John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.

John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers.

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