End-of-Year Giving: Not What We Thought It Might Be

Details
Date: 
Monday, December 9, 2019 - 12:00pm
Cost: 
$0.00
Organization Name: 
Blackbaud
Event Topic: 
Description

Overview:

Drawing on an analysis of annual gifts from a five-year period encompassing 2013 through 2017, Analytics Architect Lawrence Henze sought to uncover any data and behavioral trends that could help identify end-of-year (EOY) donors and differentiate them from other types of donors and non-donors. His findings surprised him, and they may surprise you as well. Join Lawrence for a discussion of his findings and a discussion of tools and strategies to get the most out of your year-end efforts

Contact / Reservations

Share This