The Essentials: Fundraising on Facebook + Instagram Donation Sticker

Tuesday, May 21, 2019 - 12:00pm to 1:00pm
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Meeting your donors where they are is one of the biggest challenges in fundraising.

Instagram announced a donation sticker in stories, making it easier for you to engage your followers. For the first time, the platform provides the ability for nonprofits and their supporters to raise money using a donation sticker in Instagram Stories. Eligible nonprofits will be able to create an Instagram Story, add a donation sticker, and start raising money.

You will also learn:

  • All about the brand-new features for nonprofits on Instagram and how to get started right away

  • Best practices for using your Facebook page as a fundraising tool to engage your followers

  • How a robust Nonprofit Profile on GuideStar can aid in your fundraising ability on Facebook


Webinar Presenters

Helen Wei is a Product Partnerships Manager at Facebook where she focuses on go-to-market strategy to support growth of Facebook's charitable giving tools. Prior to this role, Helen spent 4 years in Facebook's global sales organization, where she drove digital marketing strategy for some of the company's largest advertising clients. Helen is extremely passionate about leveraging technology and analytics to drive social impact and help organizations improve real-world outcomes. 

Jen Bokoff is the Director of Stakeholder Engagement at Candid. She develops partnerships and projects that build knowledge and strategy for grantmakers. She also runs GrantCraft, a free service that taps the practical wisdom of funders to improve the collective knowledge of the philanthropy field. In her role, Jen regularly speaks at conferences and facilitates workshops with funders, and connects people to resources, ideas, and one another.

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