#GivingTuesday: Stewarding the Donor to a Healthy Retention Rate

Tuesday, December 10, 2019 - 12:00pm
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What happens after #GivingTuesday? The Season of Giving has just begun and sustaining your annual donors and engaging your first-time donors can be a challenge.

Organizations, of all sizes, should have an effective stewardship plan that keeps the two-way conversation going. A healthy retention rate relies on communication, personalization and motivation. Join Tanya Fitzgerald, senior product marketer at Blackbaud, in this webinar for tips on how keep reoccurring donors involved and turning your first-time givers into sustained donors.

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