Hold the Phone: Mobile Marketing Tips for Each Generation

Wednesday, January 16, 2019 - 12:30pm to 1:30pm
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It’s no secret that people are attached to their phones—checking email, social media, texting, even making purchases. In fact, this year American adults are expected to spend an average of 3 hours, 23 minutes a day on non-voice mobile media. That’s up more than 1 hour from 2013.

You need an engaging mobile presence, period. This used to be a nice-to-have; now it’s a must-have. If you don’t, you’ll lose online visitors, loyal constituents and, ultimately, online donations.

Just what are people doing while staring at their screens all day? Tweeting? Reading? Donating? Chatting?? It largely depends on their generation and what their preferences are.

Join Molly Coke, Firespring’s vice president of sales and support services, for a webinar that explores:

  • 4 reasons you gotta look good on a smartphone.
  • How each generation responds to marketing and how you can optimize your efforts.
  • 5 tips for planning your mobile marketing strategy.

About the Presenter

As vice president of sales and support services, Molly Coke is dedicated to ensuring every person who interacts with Firespring is provided the best experience possible.

As a board member and lifelong volunteer, Molly understands the challenges nonprofits face and focuses on developing strategies and methodologies that help organizations achieve ROI. Working nearly 20 years in customer service, she offers a unique perspective on utilizing technology to build relationships.

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