How to Amplify Your Nonprofit's Cause with Instagram Stories

Thursday, May 16, 2019 - 1:00pm to 2:30pm
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During this nonprofit webinar, we will show you step-by-step proven tactics and strategies to successfully create, set up, and use Instagram Stories for your nonprofit.

Instagram Stories is the site’s newest & most popular feature, used by more than 400 million people daily!

Even if your nonprofit is small and on a shoestring budget, there are several benefits to setting up and implementing a solid strategy for creating and sharing Instagram Stories.

  • Stories are incredibly popular and run in chronological order - no algorithm here!

  • Stories put a more human face on your nonprofit and make it more accessible.

  • You can share real-time updates about news, announcements, campaigns, events, and more for your organization..

  • Create a sense of urgency and relevancy by sharing photos and video snippets as they happen.

In this 90-minute live, interactive nonprofit webinar, you’ll learn…

Step 1: How to Optimize Your Instagram Account to Share Stories

  • How to set your Instagram Account up for maximum success with Stories

  • A checklist for getting started or improving current efforts on Instagram

Step 2: How to Set Up Instagram Story Highlights

  • Don’t want your Stories to disappear in 24 hours? We will walk you through how to save them to your phone or to Highlights.

  • How to find Instagram Story highlights on your profile

  • How to create Instagram Story highlights

  • How to create graphics for your Instagram Story highlights

Step 3: How to Add Videos and Photos to Your Instagram Stories

  • How to record, shoot, or upload videos and photos with your smartphone

  • How to add text overlay, GIFs, stickers and more to spice up your Stories

  • Tools you can use to enhance your Instagram Stories

Step 4: How to Create Your Instagram Story Content Strategy

  • 10 ideas for Instagram Stories that small nonprofits can use

  • Real-world examples of nonprofit Instagram Stories that build community and engagement

  • How to add a clickable link to your Instagram Stories

Step 5: How to Measure Progress

  • How to use Instagram Insights to track the success of your Stories

Step 6: Put it all together

  • How to incorporate Instagram Stories into your overall nonprofit fundraising and marketing plans

This nonprofit webinar will feature real-world examples from nonprofits who get it right.

*NOTE - Instagram Stories typically last 24 hours. However, during this webinar we will show you tactics to highlight them on your profile for as long as you want, or save them to your phone to share other places.*

You’ll Get These BONUS Materials:

  1. Worksheet -  Instagram Story Brainstorm Activity

  2. Samples of nonprofit Instagram accounts that use Stories well

  3. Checklist: Best Practices for Small Nonprofits on Instagram

  4. E-book: Storytelling in the Digital Age Workbook

  5. E-book: The Essential Guide to Nonprofit Instagram Stories

  6. The Webinar Recording and Slides

Q. Can small nonprofits really use Instagram and Instagram Stories?

  1. Yes! If you already have photos and videos to share, or if you have the ability and the desire to create them, Instagram is a perfect place to showcase your work and your impact! In my work with small nonprofits, I have seen great success with small nonprofits building their community and deepening engagement with their supporters using this platform, and I’ll show you how in this webinar.  

Q. Do I have to have a professional photographer or videographer to use Instagram Stories?   

  1. No! In fact, studies have shown that people on Instagram prefer amateur, raw, authentic photos and videos, especially in Stories. Instagram Stories should highlight the behind-the-scenes of your work and they certainly do not need to be professional photo/video quality.

Q.  Do we have to have a full-time staff person to manage Instagram?

  1. No! I’ve worked with nonprofits that only have a part-time executive director that successfully managed Instagram, and I’ve worked with all-volunteer organizations that use it to connect with their donors and build up their community. It is possible if you have the enthusiasm, creativity, and some time to manage it.

About Your Expert

Your presenter and social media marketing expert Julia Campbell is on a mission to make the digital world a better place. Through speaking and consulting, she guides nonprofits on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes.

As a former development and marketing director at small nonprofits, Julia understands the frustration and overwhelm that nonprofit digital managers go through. After 15 years of working in the nonprofit trenches and training organizations on the best uses of digital tools, she has created a step-by-step guide to strategically using Instagram Stories to amplify nonprofit causes.

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