How to Create a New Donor Welcome System for Your Nonprofit Using Your Website, Email, and Social Media

Wednesday, August 14, 2019 - 1:00pm to 2:30pm
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Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average donor retention rate isn’t much better, with about 59% of annual givers dropping off the radar each year.

Nonprofits spend enormous amounts of time and money getting new donors, when it’s more cost effective to retain existing donors! donors that you already have!

We will show you how to drastically improve your donor retention with a simple Donor Welcome System that delights new donors, inspires them, and increases their loyalty to your cause.

Whether your nonprofit is large or small, has a huge donor database or is just starting out, we will show you how to put a Donor Welcome System in place to acknowledge, thank, and most importantly, retain your new donors.  We will show you how!

Join this session to learn:

  • How to create the components of your New Donor Welcome System:

    • How to use Donor Spotlights on your website to acknowledge donors

    • How to incorporate video through the donor welcome process (including examples)

    • How to use marketing automation to create a short email welcome series and a review of nonprofit examples

    • A brief look (with examples) of how nonprofits use Facebook, Twitter, LinkedIn, and Instagram to welcome new donors

    • A brief overview of ways to use social media advertising on a shoestring budget

    • A brief review of free and low-cost online tools to create and manage online communities of new donors

    • How to use offline tactics to deepen relationships with new donors

  • How to capture and share the best stories that will inspire and delight your first time donors

  • How to host a new donor thank-a-thon

  • How to find and measure the right metrics of success for your New Donor Welcome System

Bonus Materials

  1. New Donor Welcome System Checklist

  2. Video Distribution Checklist

  3. Examples of nonprofit email welcome series (PDFs)

  4. The Essential Nonprofit Guide to Facebook Ads (E-Book)

  5. The Ultimate Guide to Creating Nonprofit Social Media Graphics (E-Book)

  6. The Slides and Webinar Recording

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops,webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

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