How to Create a New Donor Welcome System for Your Nonprofit Using Your Website, Email, and Social Media

Tuesday, December 10, 2019 - 11:00am to 12:30pm
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Some nonprofits are losing as many as 90% of their first-time donors on an annual basis! The average donor retention rate isn’t much better, with about 59% of annual givers dropping off the radar each year.

Nonprofits spend enormous amounts of time and money getting new donors when it’s more cost-effective to retain existing donors! donors that you already have!

We will show you how to drastically improve your donor retention with a simple Donor Welcome System that delights new donors, inspires them, and increases their loyalty to your cause.

Whether your nonprofit is large or small, has a huge donor database or is just starting out, we will show you how to put a Donor Welcome System in place to acknowledge, thank, and most importantly, retain your new donors.  We will show you how!

During This Nonprofit Webinar You Will Learn: 

  • How to create the components of your New Donor Welcome System:
  • How to use Donor Spotlights on your website to acknowledge donors
  • How to incorporate video through the donor welcome process (including examples)
  • How to use marketing automation to create a short email welcome series and a review of nonprofit examples
  • A brief look (with examples) of how nonprofits use Facebook, Twitter, LinkedIn, and Instagram to welcome new donors
  • A brief overview of ways to use social media advertising on a shoestring budget
  • A brief review of free and low-cost online tools to create and manage online communities of new donors
  • How to use offline tactics to deepen relationships with new donors
  • How to capture and share the best stories that will inspire and delight your first-time donors
  • How to host a new donor thank-a-thon
  • How to find and measure the right metrics of success for your New Donor Welcome System ​

You’ll Get These BONUS Materials:

  1. New Donor Welcome System Checklist
  2. Video Distribution Checklist
  3. Examples of nonprofit email welcome series (PDFs)
  4. The Essential Nonprofit Guide to Facebook Ads (E-Book)
  5. The Ultimate Guide to Creating Nonprofit Social Media Graphics (E-Book)
  6. The Slides and Webinar Recording
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