Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!
Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits create Strategic Online Communications Plans, and learn how to create your very own customized, workable, user-friendly Strategic Online Communications Plan for your nonprofit.
Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.
In this webinar, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific nonprofit, and how to measure your results and report on progress and successes.
You will leave refreshed, focused, less stressed, and ready to get started!
During This Nonprofit Webinar You Will Learn:
- How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts
- How to match actionable objectives to your SMART goals
- How to identify your target audience
- How to develop a compelling, emotional message for your online communications
- How to choose the right online communications platforms for your nonprofit
- How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page
- How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan
- How to fill up your Editorial Calendar with great content topics so that the online well will never runs dry
- How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting
You’ll Get These BONUS Materials:
- Strategic Online Nonprofit Communications Plan Workbook
- Finding Great Online Content - Worksheet
- Editorial Calendar template
- Measurement Spreadsheet template
- 6 Types of Stories You Should Be Telling on Social Media e-book
- The Slides and Webinar Recording