You can market your organization till you’re blue in the face, but if you don’t know how your efforts are performing, you might find yourself running in circles or spinning your wheels. It’s important to stop. Look at the numbers. Learn from them, then pivot if necessary–and that’s where metrics and web analytics come in. They can steer you in the right direction if you know how to interpret them, then use them.
Put your analytics to work and make a huge impact on your organization’s success by using all that information to optimize for future messages, fundraisers and campaigns. Join Firespring’s VP of support services, Molly Coke, in this free educational session to discover:
- What web analytics tell you and why they’re important.
- The insights you can glean from email marketing metrics.
- How to target audience segments from your web analytics.
- How to analyze your data to know what’s working (and what’s not).
Your nonprofit website is a powerful tool, and it will provide you with useful feedback if you simply understand how to decipher the web analytics that can help you make smart marketing decisions.