How to Drive Social Media Engagement with your Nonprofit Storytelling

Tuesday, July 16, 2019 - 9:00am to 10:00am
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Engagement is the name of the game in social media, but with frequent platform changes and declining attention spans, cutting through the clutter is harder than ever. 

Enter storytelling! Sharing the good, the bad and the ugly stories of your nonprofit at work is the best way to capture the attention, hearts and minds of your supporters. According to Waggener Edstrom, 56% of social media users who support nonprofits online said compelling storytelling motivated them to take action in the first place.

Working together, the power of great stories and reach of digital channels inspire people to take action (i.e., volunteer, sign a petition, attend an event, donate) and share with their networks.

In this webinar, Julia Campbell will walk you step-by-step through the process of creating a 2-week social media storytelling campaign to raise awareness and funds, increase engagement with your online community and accomplish your marketing goals.

Learning objectives:

  • How to craft stories that move your audience from passive to active.
  • Specific ways to use digital storytelling in online fundraising campaigns.
  • How to fill in your nonprofit digital storytelling calendar.
  • Battle-tested digital tools to rock your digital storytelling.

About the Presenter

Julia Campbell is on a mission to make the digital world a better place. Through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact and advance their causes. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a road map for social change agents who want to build movements using engaging digital storytelling techniques. She resides north of Boston with her husband and two children. 

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