How to Market and Promote Your Nonprofit Videos

Tuesday, July 23, 2019 - 1:00pm to 2:30pm
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Many nonprofits spend time and resources creating great videos, but they don’t have a strategy to get the most mileage out of them after production is over. Thankfully there are simple tried-and-true tactics that even small nonprofits can use to market and promote their nonprofit videos to a wider audience.

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn tactical ways to promote your nonprofit videos to get more exposure and increase visibility for your organization.

Do you want to learn how to create a great donor thank you video that delights and gets donors to give again? Check out this on-demand webinar recording!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, there are simple ways that you can market and promote your amazing nonprofit videos.  We will show you how! 

Join this session to learn:

  • How to optimize your video thumbnail to get more views

  • How to add subtitles to get more views from people with sound off

  • How to leverage your nonprofit website to promote your video

  • How to spotlight your videos in your email campaigns

  • How to upload your nonprofit video to individual social media sites for more reach (Facebook, Twitter, Instagram, YouTube)

  • How to sign up and implement YouTube’s Nonprofit Program (free)

  • How to use simple social media advertising tactics to get more video views - on a shoestring budget

  • How to ask people to share your video

  • How to share your video in online communities

  • How to find and measure the right metrics of success

  • How to create a Video Distribution Checklist - where to share your videos for maximum reach

Bonus Materials

  1. List of free and low-cost video editing tools

  2. Video Distribution Checklist

  3. YouTube Tip Sheet

  4. Sample email template to use when asking people to share your video

  5. The Ultimate Guide to Creating Nonprofit Social Media Graphics (E-Book)

  6. The Slides and Webinar Recording

This 90 Minute Interactive Webinar Will Teach You Marketing Strategy and Tactics That You Can Use for All of Your Nonprofit’s Videos Including Your Thank You Video!

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. Julia’s clients include small community-based nonprofits and large universities. She also offers small group coaching sessions, workshops & seminars and online trainings. The author of Storytelling in the Digital Age: A Guide for Nonprofits, Julia’s blog about online fundraising and nonprofit technology is #3 on the Top 40 Nonprofit Marketing Blogs and Websites for Nonprofit Marketers and Fundraisers and is consistently featured in the list of Top 150 Nonprofit Blogs in the world.

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