How To Sell Event Sponsorships - A Step By Step Guide

Wednesday, July 17, 2019 - 1:00pm to 2:30pm
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Have your previous efforts to find sponsors for your events fallen flat? Are you hoping to start the year with a big event sponsorship win? CharityHowTo can help!

Knowing how to get sponsors for an event can be hard for many nonprofits because they haven’t learned to find them the right way. Event sponsorship is sales, not philanthropy. You have to know how and what to sell - and it’s not a mention in your gala program book.

Join Joe Waters, a nationally recognized expert on event sponsorship and building win-win partnerships with businesses, as he shares tips and tactics for how to get sponsors for an event for your nonprofit. Joe will solve your toughest corporate sponsorship challenges!

During this live nonprofit webinar you will learn:

  • How to find your first or next event sponsor

  • What event sponsors want and look for

  • How to organize your event sponsorship materials

  • How to structure event sponsorship levels and pricing

  • How to deliver an event sponsorship pitch that seals the deal

Bonus Materials:

  1. A sample email that will land you a meeting

  2. An event sponsorship viability worksheet

  3. 6 examples of event sponsorship packages

  4. An overview of the sponsorship process from beginning to end

  5. The webinar recording & slides

About Joe Waters

Joe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses. His popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004. Joe spent 20 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and cause marketing. Whether you’re seeking sponsors for a gala, walk, golf tournament or any other kind of event, Joe has your covered! He’s an energetic and entertaining speaker and you’re sure to love his charming Boston accent!

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