How to Thank Donors So They Really Feel Thanked: Donor Love Techniques that Work

Wednesday, July 24, 2019 - 1:00pm to 2:30pm
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During this live interactive webinar we will cover:

  • Why thanking your donors -- and doing it well -- makes all the difference

    • How the donor retention crisis is sinking many nonprofits, and how you can easily beat the trend.

    • Your mother was right: “Thank you” is a magic phrase

    • Fundraising is relationship building

  • Acknowledging: The front line of great thanking

    • How to acknowledge through the mail: all the things you must do

    • How to acknowledge online giving

  • The surprising art of thanking donors so they’re eager to give again

    • Through the mail

    • By phone

    • Online

    • Donor Milestones (this is mind-blowing!)

    • Straight talk about asking while thanking

  • Building the relationship beyond the thank-you: reporting back

    • Newsletters

    • Donor care letters

    • Other thrilling ways of telling your donors they’re awesome

  • For donor-love ninjas: How to thank even while you’re asking

About Your Presenter:

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.

He blogs at, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.

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