How To Write An Irresistible Nonprofit Newsletter Email Your Supporters Will Love

Thursday, May 23, 2019 - 11:00am to 12:30pm
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Email is still the king of nonprofit marketing with a 4400% ROI ($44 raised for every $1 spent) and accounts for 33% of all online fundraising revenue. Nonprofit newsletters are a critical way to keep donors connected to the important work they do.

Your email newsletter can (and should) be powerful a way to help your nonprofit:

  • Convert prospective donors into first-time donors

  • Raise more money from existing donors

  • Nurture and develop a loyal donor base


Sadly, too many nonprofits (maybe yours) struggle to publish an email newsletter that’s truly effective. This premium nonprofit webinar will show you, step-by-step, how to plan and publish a nonprofit newsletter email that engages more supporters, drives more actions, and retains more donors.

What You Will Learn during This Nonprofit Webinar:

  1. Defining strategic goals for your email newsletter - Who is your reader?

  2. Email nonprofit newsletters versus snail mail nonprofit newsletters: Why you need both

  3. Setting up your email marketing software - Are you CAN-SPAM compliant?

  4. How to segment email newsletter contacts for smarter targeting

  5. Curating and selecting nonprofit newsletter content donors will love

  6. How to design your email newsletter: Templates that work

  7. How to design your email newsletter: Subject line and body

  8. How to design your email newsletter: Call-to-actions

  9. Proven ways to quickly grow your email newsletter subscriber list

  10. How to turn email newsletter “clickers” into donors

  11. How to enhance donor stewardship with your email nonprofit newsletter

  12. Top 10 email newsletter mistakes you should avoid 

You’ll Also Get These BONUS Materials:

  • Email Newsletter Checklist: 10 powerful strategies to resuscitate your email newsletter

  • Email Newsletter Checklist: Make it awesome BEFORE you hit “send”

  • Excel Template: 12-Month Content Marketing Editorial Calendar


About Your Nonprofit Topic Expert

John Haydon is one of the most sought-after nonprofit digital marketing experts, who has helped hundreds of nonprofits achieve results with digital communications. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.

John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today. Blackbaud lists John’s blog as the #1 resource for marketers and fundraisers. Yes is totally great

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