Instagram for Beginners: How to Get Set Up and Start Your Nonprofit Using Instagram the Right Way

Wednesday, May 15, 2019 - 1:00pm to 2:30pm
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Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts, and learn how to set up and start using Instagram for your nonprofit.  

Instagram is growing rapidly, with one-third of online adults reporting that the use Instagram!

Instagram use among small and mid-size nonprofits is increasing, but very few set up and start using their accounts properly right out of the gate.  

In this webinar, we will walk you step-by-step through the steps required to create a dynamic presence on Instagram, actionable ways to grow your followers, and specific methods to get more engagement when you are just starting out.

You will leave with lots of ideas and tactical action steps for setting up your account and getting started on Instagram, the right way!

During This Live Interactive Nonprofit Webinar You Will Learn:

  • How to get started using Instagram Business Tools (it’s free and gives you some different, useful features as compared to the personal, individual Instagram account)

  • How to set up a dynamic nonprofit Instagram profile that will make it easier for your supporters to find and follow you

  • How to update your Instagram profile

  • How to write a compelling bio that will get clicks to your website

  • How to choose a perfect Instagram profile picture for your account

  • How to get started using hashtags to promote your posts and get more engagement

  • How to conduct research and find out what other nonprofits and industry leaders are posting

  • How to post your first photo and write a great caption

  • How to promote your Instagram account to your supporters to get more followers

  • How to find other relevant accounts to follow

Bonus Materials

  1. Instagram for Nonprofits Business Profile Checklist

  2. 10 Examples of Great Nonprofit Instagram Accounts e-book

  3. The Essential Guide to Instagram for Small Nonprofits e-book

  4. The Slides and Webinar Recording

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

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