Instagram for Nonprofits 201: A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause

Wednesday, July 24, 2019 - 1:00pm to 2:30pm
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Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with donors, tell powerful stories, and raise awareness about your cause.  

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts and learn how to effectively use Instagram to accomplish your goals.  

Currently 1 billion people use Instagram, 35% of online adults use Instagram and 71% of U.S. businesses use Instagram.

With hundreds of thousands of brands, nonprofits, and organizations creating accounts on Instagram, how can your nonprofit cut through the clutter and stand out?

In this webinar, we will walk you step-by-step through actionable ways to improve your Instagram profile, how to use Instagram to promote your online fundraising campaigns, and how to create the best types of Instagram posts that increase awareness, raise money, and build an engaged following of supporters and fans.

You will leave with lots of ideas and tactical action steps for using Instagram in your next online fundraising campaign.   

During This Live Webinar You Will Learn:

  • How to improve and optimize your nonprofit Instagram profile to make it easier for your supporters to find and follow you

  • How to get more followers on Instagram

  • How to write an Instagram post that drives people to take an action

  • How to promote your nonprofit’s fundraising message using quality posts, including photos, captions, and videos

  • How to use video on Instagram

  • How to increase your exposure and your followers with a targeted hashtag strategy

  • How to use Instagram’s new Stories feature to showcase your mission and impact

  • How to use Instagram contests to build your following and increase engagement

  • How to drive donations using Instagram’s new ad platform

  • 5 actionable ways to use Instagram to raise money that you can implement today - using examples from small and mid-size nonprofits!

  • A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram

  • A review of some free and low-cost scheduling and measurement tools to build your following and easily measure your nonprofit’s results on Instagram

Bonus Materials

  1. Hashtag Guide: The Best Nonprofit Hashtags on Instagram

  2. 10 Examples of Great Nonprofit Instagram Accounts e-book

  3. Free & Low-Cost Instagram for Nonprofits Tools Checklist

  4. 6 Types of Stories You Should Be Telling on Social Media e-book

  5. The Ultimate Guide to Nonprofit Social Media Graphics e-book

  6. The Nonprofit Guide to Instagram Stories

  7. The Webinar Slides and Recording

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

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