Reporting legacy fundraising can at times be a controversial topic because it cannot be evaluated as other fundraising channels. In fact, we do ourselves a disservice by looking only at current revenue and other metrics commonly used for transactional fundraising methods. What happens to the efforts made to acquire and convert donors? Do we know what our cost ratios are?
In this session, participants will learn how Greenpeace revamped its KPI, their definitions, and implemented a legacy dashboard to better manage and track the evolution of legacy fundraising globally. The tools presented will be easily adaptable to small and large organizations.
- How to build excitement and buy-in to implement a new reporting tool
- How to strategically evaluate the legacy program
- Know which are the most important KPIs to measure success with a legacy dashboard
This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.