Monthly Giving Made Easy: The 7 Fundamentals

Wednesday, September 18, 2019 - 9:00am to 10:00am
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Seven monthly giving fundamentals will help you land incredibly impactful donors. 

Did you know ...

  • 100 monthly donors are worth an average of $24K a year? 

  • Monthly donors give 2–4 times more than non-monthly recurring donors? 

  • Monthly donors continue to give for at least 5–7 years, often longer? 

  • Monthly donors are 7 times more likely to leave a nonprofit in their will? 

That’s why it’s so important to nurture recurring monthly donor relationships. 

This is an interactive webinar geared toward creating your nonprofit’s road map for monthly giving success. You have the tools—let us help you use them to the fullest. 

Your Takeaways:

  • Get a complete road map to generate a monthly donor program. 

  • Know the statistics to convince your boss and board it’s time to focus on monthly giving. 

  • Learn best practices for recognizing, cultivating and treating monthly donors once acquired. 

  • Be ready to prevent lapsing monthly donors.

About the Presenter

Erica Waasdorp is president of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising, and can be considered a philanthropyholic. 

She works with nonprofit clients—both domestically and internationally—helping them with their appeals, monthly giving, grant writing and PR efforts. She is also the former U.S. Ambassador for the International Fundraising Congress (IFC).

Erica Waasdorp published one of only a few books on monthly giving, entitled Monthly Giving: The Sleeping Giant. More recently, she created the Monthly Donor Road Map and the ebook Top 7 Questions about Monthly Giving. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits and regularly blogs and presents both in-person and via webinars on appeals, direct mail and monthly giving. She is an AFP Master Trainer and is currently working on her next book. For more information, contact Erica at [email protected] or see

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