Peer-to-Peer Fundraising: Proven Tactics We Learned From Analyzing 1000+ Campaigns Raising Millions

Thursday, September 12, 2019 - 12:00pm to 1:00pm
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Today, your supporters are hyper-connected, live inside personal feeds, support causes over institutions, and prioritize recommendations from friends when choosing organizations to support.

These shifts make your job as a fundraiser tough. However, nonprofits of all sizes and a diverse range of causes have leaned into these shifts and are using peer-to-peer to enhance their fundraising efforts.

In this session, you’ll learn proven tactics we uncovered from analyzing thousands of peer-to-peer fundraising efforts—including events, giving days, annual funds, and corporate partnerships—and through interviews with the fundraisers leading these efforts.

You’ll see how peer-to-peer is evolving. What works. And, what doesn’t.


Learning objectives:


  • Identify opportunities to leverage peer-to-peer across your fundraising efforts, including year-end, donor cultivation, and corporate partnerships.

  • See creative examples of how small to large nonprofits from a diverse range of sectors are seeing growth with peer-to-peer.

  • Plan a successful peer-to-peer campaign, recruit supporters to fundraise, and mobilize fundraisers to raise more.

About the presenter

Noah currently leads marketing at CauseVox, a community-driven fundraising platform designed to help nonprofits simplify and grow their online fundraising.

With nearly a decade of experience in crafting marketing and integrated fundraising strategies, Noah has counseled and led B2B, B2C, and nonprofit organizations across industries. Noah was most recently Director of Digital at The Adventure Project and Director of Growth at World Help.

Prior to these, Noah was an Inbound Marketing Consultant at HubSpot. He had the opportunity to consult with 40 B2B and B2C clients, helping them leverage inbound marketing strategies to grow their businesses.

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