Research tell us that stories are remembered 22 times more often than facts alone. In this session, Lori L. Jacobwith will take you through the power of visual storytelling. You'll see examples of why sharing facts and stories is more powerful when combined with an image. You'll also learn what works and what doesn't when using visuals in your storytelling. This training will benefit fundraising and communication staff, especially staff making updates to websites and postings on social media.
In this webinar, you'll learn:
- How much faster the brain processes visual vs. words.
- Four key factors for creating powerful visuals.
- What type of articles get 94% more views.