There are four potential points of connection between you and your target audience. When you know all four and design your communications around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this age of information overload, most audiences are happy to do just that.
“Strategic Communications: Cutting through the Clutter” will help you to connect with your audiences.
The curriculum for this online course includes:
- The basics of framing
- Message creation and delivery
- Classic case studies from the public-interest sector
- An easy-to-use template for campaign design