Using the Phone without Fear: How To Make Fundraising and Thank You Calls People Love to Receive

Tuesday, January 28, 2020 - 11:00am to 12:30pm
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Picking up the phone is one of the most effective ways to engage with your supporters and fundraisers. But often organizations neglect the telephone because of a fear of being annoying or getting rejected.

This webinar will give you the tools you need to make calls your supporters WANT to receive. You’ll learn the practicalities you need to consider before you start, and gain everything you need to start making effective fundraising and thank you calls today.

By integrating the phone through every part of your fundraising program you’ll raise more for less.

In this webinar you will learn:

  • Why and When to use the telephone - learn how adding a simple phone call to your existing strategies can boost your results.
  • How to get opt-ins from new supporters - ensuring that a growing list of supporters have said YES to receiving your calls.
  • How to understand the different segments of your database for phone calls.
  • How to prioritize your calls to maximize return on investment.
  • How to build your call structure and script: starting from a blank sheet of paper we’ll develop what to say and construct the call outline from start to finish.
  • How to handle a ‘NO’: you’ll prepare to hear the common responses and understand how to work with them.
  • How to influence donors and personalize the call to maximize your response rates.
  • How to make calls that DON’T ask for money, but still raise more for your organization.
  • How to ensure your team is ready to handle calls from supporters that phone YOU!

You Bonus Materials:

  • Generic call outline and script to help get you started.
  • A list of standard objections and suggested responses.
  • The Donor Response Spectrum - help you prioritize the right calls
  • The webinar recording and the slides
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